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ON-DEMAND WEBINAR
Presented by: Louie Frank - Chief Marketing Officer, Activated Insights and Candice D'Arcangeli - Sr. Sales Manager, WellSky
Growth is accelerating across private-duty home care — but it’s also getting more expensive to sustain. This webinar will unpack key findings from the 2026 Benchmarking Report, including what’s driving revenue growth, where margins are getting squeezed, and how leading agencies are using data on client satisfaction, referrals, training, and connected data to scale more efficiently.
Chief Marketing Office at Acitvated Insights
Louie is an accomplished revenue and marketing leader with over a decade of experience in the healthcare and technology sectors. Currently serving as the Chief Marketing Officer at Activated Insights, Louie has a proven track record of driving growth and innovation. Prior to this, he held key leadership roles at Vanco, including Chief Marketing Officer and Chief Revenue Officer. His extensive experience also includes senior marketing positions at ABILITY Network, where he specialized in digital marketing. Louie is based in the Greater Minneapolis-St. Paul area where he lives with his wife and two children.
Senior Manager, Sales at WellSky
Candice brings a wealth of experience from the front lines of healthcare and home care technology. At WellSky, she focuses on empowering personal care agencies to navigate the complexities of growth, using technology and data to enhance profitability and deliver quality care. Her expertise is central to helping agencies thrive in a rapidly evolving market.
Lowering acquisition costs by turning data about client and caregiver satisfaction into stronger retention and referral growth
Protecting workforce capacity by connecting training to real competency, performance, and retention outcomes
Using connected data across WellSky and Activated Insights, to measure what matters and scale with greater confidence
WellSky is one of America’s largest and most innovative healthcare technology companies, leading the movement for intelligent, coordinated care.
In today’s value-based care environment, WellSky connects providers, payers, health systems, life sciences companies, and community organizations through AI-powered software, analytics, and services.
Our solutions help organizations scale smarter, collaborate more effectively, and unlock data-driven insights.
The result is better alignment across all dimensions of clinical and social care — supporting better outcomes and lower costs.
WellSky serves more than 20,000 client sites — including the largest hospital systems, blood banks, cell therapy labs, home health and hospice franchises, post-acute providers, government agencies, and human services organizations.
With more than 40 years of industry expertise further amplified by AI, WellSky anticipates clients’ needs and innovates relentlessly to shape the future of coordinated care.
For more information, visit wellsky.com.
